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Barcode cards are a type of card with a barcode, QR code, or Data Matrix printed on the back. This technology allows identification through optical scanning. The data associated with the barcode is fixed and cannot be changed after printing.
Barcode cards allow for quick and accurate scanning of information. Their versatility enables them to be used for numerous applications:
Barcode cards for loyalty programs. Loyalty cards with barcodes are used in the Large-Scale Retail distribution and Retail industry to profile and retain customers. Barcode fidelity cards help create a bond with customers through point collection schemes, dedicated offers, and discounts.
Barcode cards can be read using an optical reader: when the barcode is positioned in front of the device, the optical sensor scans its black and white lines, extracting the information encoded in the barcode and making it immediately available for use. This technology is simple, reliable, and widely used in areas such as identification and loyalty programs.
The barcodes on the cards follow international standards that define their size, structure, and reading methods. The main standards include:


At Partitalia, we provide barcode card printing services. For our custom barcode card solutions, we use inkjet printing to print barcode numbers at high speed, ensuring exceptionally high production quality.
We produce colour or black and white barcode cards, making them unique with the customer’s choice of logo and design. Our custom barcode cards are available in various materials:
In this section we have collected the main questions about barcode cards and their applications.
Barcode cards are very simple and intuitive to use. They are equipped with a barcode that can be quickly scanned using an optical reader to access various services or information. The reader’s optical sensor scans the black and white lines of the barcode, extracting the information.
Barcode cards are a versatile tool that allows fast scanning of information. Thanks to these features, they are used for different applications: barcode cards for loyalty programs and gift cards, used in the large-scale retail distribution and retail industry; membership barcode cards for gyms and cultural associations; barcode cards for events and library cards.
Yes, barcode cards are commonly used to regulate access to events, such as concerts, conferences and sporting events. They are also used by gyms and sports federations to identify members.
Barcode cards are considered secure, as the data on them is fixed and cannot be altered after printing, ensuring reliable identification and consistent information for access purpose.